Voice Over: (during an animation) Yes, mothers, new improved Whizzo butter containing 10% more or less is absolutely indistinguishable from a dead crab. Remember, buy Whizzo butter and go to HEAVEN!
(Cut to a group middle-aged lower-middle-class women [hereafter referred to as 'Pepperpots'] being interviewed.)
First Pepperpot: I can't tell the difference between Whizzo butter and this dead crab.
Interviewer: Yes, you know, we find that nine out of ten British housewives can't tell the difference between Whizzo butter and a dead crab.
Pepperpots: It's true, we can't. No.
Second Pepperpot: Here. Here! You're on television, aren't you?
Interviewer: (modestly) Yes, yes.
Second Pepperpot: He does the thing with one of those silly women who can't tell Whizzo butter from a dead crab.
Third Pepperpot: You try that around here, young man, and we'll slit your face.
Continue to the next sketch... 'It's the Arts'